Mis-selling is the act of selling something unsuitable for the person who buys it. A major cause of mis-selling is investors' lack of knowledge of financial goods. Lack of transparency is another cause. If one lacks financial literacy, they can learn how to understand the product or seek the advice of a financial advisor. Insurance and other financial products are regularly mis-sold. Let the Buyer Beware – this article looks at how to avoid falling into this trap.
